Alex van Gastel I Pulitzer Amsterdam
Mijn sessie in the Professional:
Successful re-branding and re-positioning of Hotel Pulitzer Amsterdam
After being managed by a corporate hotel chain (Starwood Hotels & Resorts) for many years, Pulitzer Amsterdam took the bold decision in 2015 to continue as a stand alone, independent hotel and start a multi million renovation while developing an entire new marketing strategy to re-position this iconic hotel within the Amsterdam market. After fully re-opening in 2016, Pulitzer Amsterdam had the best years of performance in the 49 years’ history of this hotel and created a new solid foundation where they can continue to grow.