NIMA Marketing Day 2019

Howard Yu I IMD business school

Mijn sessie in the Story:

‘LEAP: how to thrive in a world where everything can be copied’ Flag: United Kingdom on Apple iOS 12.2

Despite marketing strategies, market dominance, and financial resources, copycat competition continues to pose an existential threat to all businesses. In this talk, Howard Yu reveals the proven tactic that can protect your company from being overtaken by competitors. Yu shows that succeeding in today’s marketplace is no longer just a matter of mastering the old; companies also need to continue the discovery process, harnessing new strategies and advancements in technology. Yu identifies five fundamental principles that allow companies to make a leap and thrive in a world where everything can be copied. He reveals the proven tactic that can protect your organization from being overtaken by competitors.
Based on recent research, Yu shares which brands are on top in several industries like automotive, banking, consumer brands and retail.
He shows that succeeding in today’s marketplace is no longer just a matter of mastering the old; companies also need to continue the discovery process, harnessing new strategies and advancements in technology.

Dit is een PIM sessie tijdens NIMA Marketing Day.

Biografie Howard Yu

Howard Yu is the LEGO professor of management and innovation in the prestigious IMD business school in Switzerland as well as the director of its signature program, the Advanced Management Program (AMP), an executive education course. In 2015, Yu was selected by Poets&Quants as one of “The World’s Top 40 Business Professors Under 40,” and in 2018 he appeared on the Thinkers50 Radar list of thirty management thinkers “most likely to shape the future of how organizations are managed and led.” Yu received his doctoral degree from Harvard Business School. Prior to his beginning his doctorate, he worked in the banking industry in Hong Kong. Yu is author of LEAP: How to Thrive in a World Where Everything Can Be Copied (PublicAf fairs, 2018). LEAP has recently won the gold medal at the Axiom Book Awards and the FT business book of the month by the Financial Times.

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