PROGRAMMA

Marketing’s a data game: how to create game-changing possibilities for your brand

doorAndreas Fabricius

vanLeadfamly

om 13.30 - 14.00

zaal Kalvermelk 1

Yesterday was the least complex day a marketer will ever experience. The list of what you can’t rely on grows every day: cookies, targeting, even your audience. Your consumers are impatient and more empowered than ever. So what can you do? Be there in the moment of need. Use the data they share wisely. Be meaningful. In this session, we’ll use this as a jumping off point to imagine what’s possible when you put your customers at the heart of your marketing.