Arthur: “The cornerstone for every marketer is understanding the market and its dynamics. Continuous learning is essential to stay ahead. Following your intuition will make the difference”
Arthur Simonetti, RM, works as a Marketing Director at the corporate marketing department at DSM. He has extensive experience in Business Intelligence, Corporate Strategy and New Business Development. He is a marketer, strategist, trainer, facilitator and director of theatre. His main interests are strategy, creativity, behavioral change and storytelling. He combines these elements in developing change programs for DSM to create excellence in marketing & sales.
Een kort interview met Arthur
Waarom mogen mensen jouw presentatie niet missen?
It will be pragmatic and a complete sharing of our learnings and tools on how to create professional B2B marketer.
Welke lessen kunnen bezoekers volgens jou leren tijdens een bezoek NIMA Marketing Day?
It will be an exchange of experiences of top marketers.
Welke recente ontwikkeling in marketing – het vak en de functie – boeit jou momenteel het meest en waarom?
The fact that our world is becoming integrated and interacted this requires a pi-shaped professional, skilled, and creative, digital savvy and a great story teller.
Marketeers zijn er in veel soorten, maar wat is dé specifieke eigenschap die iedere marketeer nodig heeft voor succes?
A great marketer should be a great storyteller.
Wat is de persoonlijke missie van het merk Arthur Simonetti?
To live the example of being an inspirational and continuous evolving B2B marketer.
Wat was hét (toevallige) gelukje dat jouw marketingloopbaan een positieve impuls gaf?
The glass ceiling as lab technologist that triggered my career switch to marketing, 30 years ago.
Stel dat je begin twintig zou zijn en opnieuw aan je loopbaan zou beginnen. Bij welk bedrijf zou je solliciteren?
DSM. It is the marketing 3.0 company, great purpose, bright future and a need for young international marketers.
How to create future proof B2B marketers? A shared experience by DSM and Vlerick business school
How to create future proof B2B marketers? A shared experience by DSM and Vlerick business school A successful B2B marketer is a π-shaped professional, who combines marketing knowledge, with digital innovations and great story telling skills. Many B2B marketers have their roots in technology. How do you ensure that these highly skilled “technicians” become true marketers and spend enough time in the continuous development of their marketing knowledge and skills? DSM and Vlerick joint forces and practiced what they preach and created a customer centric, segmented, capability development approach. We will explain our journey, demonstrate our digital B2B learning tools and share the results and learnings of the last 3 years.