Thomas Barta is the world’s premier expert, author, and keynote speaker on marketing leadership. Thomas is a former partner of McKinsey. His research includes the world’s largest study – with over 68,000 assessments – on what makes for an impactful marketing leader. Thomas is the co-author of the leadership book The 12 Powers of a Marketing Leader and the founder of The Marketing Leadership Masterclass. He is the Marketing Academy CMO Fellowship Leadership Dean and a Honorary Fellow of The Marketing Society.
Titel van de presentatie: Why marketers must now be brave
Korte beschrijving van de presentatie:
I it’s the brave marketers who win. Courtesy of Covid-19, we’ve just run the world’s largest over trial programs. Nobody can predict what’s next, what will stay, what will change.
This is the time for innovators, change makers, rule breakers. Do you really need to be brave to succeed? The world’s largest study on bravery in marketing has the answer. Brace yourself for an inspirational keynote and for a tough question: what’s your real job?