The 12 Powers of a Marketing Leader – Turn marketing into a powerhouse
Doing marketing isn’t the same as leading marketing. Too many executives struggle to get their firms to take marketing seriously. Rethink your marketing role in a totally new way. Learn from the world’s largest study on marketing leadership, involving over 68,000 assessments, how the most successful marketers mobilize the C-suite, their peers, their teams, and themselves. The aim? More growth, more influence, and quite simply, more fun!