PROGRAMMA

Keynote 3

John Fix

doorJohn Fix

vanJohn Fix Ltd.

om 16:20 - 16:45

zaal Copraloods

Integrating audio in P&G’s traditional media strategy

The talking points form the basis of a 5-Question Framework applied to audio that covers the multi-year journey at P&G NA to address the viability of audio advertising (network radio, streaming and podcasting). This framework can be applied to any media.