Amrita Kumar

Amrita is an Associate Research Director at Ipsos, focusing on in brand positioning and strategy. With a diverse background across consumer insights, product management, and innovation, she loves uncovering what makes people tick and ensuring the voice of the customer is heard loud and clear within every organization.

How AI Personas Fuel Communication & Innovation in Philips Male Grooming

Philips partnered with Ipsos in introducing the PersonaBot platform within the Male Grooming category. PersonaBots a chatbot developed by Ipsos that leverages AI technology to deliver consumer insights-inspired ideation in an engaging and interactive way. Marketers at Philips can now “spar” with these virtual personas based on their segmentation , generating innovative ideas for products, communications, and more, all before real-world testing.