Andrea Gonçalves da Silva

Andrea is an insights professional at Philips Personal Health, focussing on Segmentation, Consumer Centricity and Trends. Andrea has 20+ years of experience in all sides of Market and Consumer Insights. She is a keen storyteller backed with facts and emotions wanting to drive decisions that make people’s lives better.

How AI Personas Fuel Communication & Innovation in Philips Male Grooming

Philips partnered with Ipsos in introducing the PersonaBot platform within the Male Grooming category. PersonaBots a chatbot developed by Ipsos that leverages AI technology to deliver consumer insights-inspired ideation in an engaging and interactive way. Marketers at Philips can now “spar” with these virtual personas based on their segmentation , generating innovative ideas for products, communications, and more, all before real-world testing.