John Fix

John enjoyed a 27-year career at P&G which spanned Engineering, R&D, Market Research and Marketing, giving him a very well-rounded view of products and branding. Since his retirement from P&G, John has done consulting and is working across media and measurement suppliers. At P&G, John was one of the first media analysts, working across planning to attribution. He had responsibilities for the analysis and selection of media measurement applications, creative testing, lift tests, attribution and planning tools. John is recognized as having led aCPG giant’s return to audio advertising. John has presented at various forums in the US.

Integrating audio in P&G’s traditional media strategy

The talking points form the basis of a 5-Question Framework applied to audio that covers the multi-year journey at P&G NA to address the viability of audio advertising (network radio, streaming and podcasting). This framework can be applied to any media.