Amy Ly

Amy is Global Insights Strategy Manager at FrieslandCampina, where she’s focused on turning market & consumer insights into commercial advantage – making data accessible and actionable across global markets to drive growth.

Winning starts with knowing: how FrieslandCampina connected strategy to measurement

Playing to Win gives you the strategic choices. But without the right measurement, you’re flying blind. FrieslandCampina discovered that Mind, Heart and Wallet – measuring rational, emotional and behavioural brand strength – was the framework that made their strategy visible. In this session, they share what they learned.

Amy Ly, Global Insights Strategy Manager at FrieslandCampina, knows what it takes to turn consumer data into commercial advantage across global markets. Guido Weisfelt, Media Manager Europe, brings the perspective of someone who has to make it work in practice, across campaigns and markets. Together with Mylène Guilonard, Insights Consultant at Validators, they show how brand tracker data stops being a report and starts being a decision-making tool helping brands stay truly in the know.