Cristiana Caldarelli

Cristiana Caldarelli is a global Consumer & Market Insights leader with 15+ years of experience transforming insights into strategic direction for innovation. She has built her career across agencies and global organizations and brings client-side experience from International Flavors & Fragrances (IFF), where she partners with multidisciplinary teams to guide consumer-led innovation. Cristiana is passionate about advancing foresight capabilities and helping organizations anticipate emerging consumer needs to drive long-term, human-centered growth.

From Insights to Impact: building future growth engines in crowded spaces

In crowded spaces, we needed a dynamic decision tool, not a static segmentation. Mapping future growth to construct demand spaces, predicting choice & actionability. Connect the present to the future & make operational with HI + AI, transforming outcomes into an ideation engine, enabling teams to co-create & start with a solid foundation every time.

Cristiana and Tris Verhoelst from Ipsos I&O will tell you more about this during their session.