Tris Verhoelst

Tris Verhoelst is a Strategy Consultant at Ipsos I&O. With more than 15 years of experience in market research and strategy consulting, she supports clients with strategic growth plans. Her focus is to bring together the market insights, consumer insights, and data analytics to define where the key growth opportunities lie for companies.

From Insights to Impact: building future growth engines in crowded spaces

In crowded spaces, we needed a dynamic decision tool, not a static segmentation. Mapping future growth to construct demand spaces, predicting choice & actionability. Connect the present to the future & make operational with HI + AI, transforming outcomes into an ideation engine, enabling teams to co-create & start with a solid foundation every time

Tris and Cristiana Caldarelli from IFF will tell you more about this during their session.