Jiří Boudal

Jiří Boudal is a sociologist, entrepreneur, and co-founder of Behavio Labs, a research and technology firm that uses behavioral science to shape impactful marketing strategies.

He has helped global brands like Red Bull, McDonald’s, and Decathlon turn behavioral insights into effective brand strategies and creative campaigns. With hundreds of research projects under his belt, Jiri brings deep expertise in brand strategy, consumer psychology, and ad effectiveness.

A frequent speaker at marketing conferences, he also co-hosts a popular podcast on marketing effectiveness, where he shares practical insights drawn from real-world experience.

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