Jiří Boudal

Jiří Boudal is a sociologist, entrepreneur, and co-founder of Behavio Labs—a research and technology firm that uses behavioral science to shape impactful marketing strategies.

He has helped global brands like Red Bull, McDonald’s, and Decathlon turn behavioral insights into effective brand strategies and creative campaigns. With hundreds of research projects under his belt, Jiri brings deep expertise in brand strategy, consumer psychology, and ad effectiveness.

A frequent speaker at marketing conferences, he also co-hosts a popular podcast on marketing effectiveness, where he shares practical insights drawn from real-world experience.

Best Ads of 2025: Why Big & Small Brands Need Different Playbooks

95% of buying decisions are subconscious. Great ads build fast emotional memory links between a need and a brand.
At Behavio, we’ve measured thousands of ads using top-tier implicit behavioral science to track, second-by-second, how emotional response, branding, and messaging align to build memory and mindshare.
Here’s the twist: what works differs for market leaders vs challengers. We’ll show you how, with standout 2025 campaigns from IKEA, Lidl, Heineken, Micazu, and Lazy Vegan. Who nailed it? Who didn’t? And why?
Let’s break it down.
P.S. You’ll get our ad impact checklist, tailored for big and small brands.