PROGRAMMA

From insights to impact: building future growth engines in crowded spaces

Tris VerhoelstCristiana Caldarelli

doorTris Verhoelst Ipsos I&O

Cristiana Caldarelli International Flavors & Fragrances (IFF)

om 13.10 - 13.40

zaal Kalvermelk 1

From insights to impact: building future growth engines in crowded spaces

In crowded spaces, we needed a dynamic decision tool, not a static segmentation. Mapping future growth to construct demand spaces, predicting choice & actionability. Connect the present to the future & make operational with HI + AI, transforming outcomes into an ideation engine, enabling teams to co-create & start with a solid foundation every time.

Tris and Cristiana Caldarelli from IFF will tell you more about this during their session.